20060428
We're live, local — and more lurid than ever.
My friend Nancy Nall Derringer wrote a piece for SmartMoney today: 10 Things Your Local News Won't Tell You.
Terry Heaton, a former TV news director now working as a Nashville-based consultant to the industry, recalls being promo-teased one night with "40 DEAD ON I-65," only to discover the casualties were pigs, killed when a livestock truck overturned. "Nothing makes viewers more resentful," he says.
Posted at 9:14 AM.
1 Comments:

Diane Ensey said...
"Ask yourself what you're getting," Folkenflik says. "Weather, a crime segment, a tie-in to the network's entertainment programming, a little news, some sports. Are you getting fair value for your time?"

She forgot the "puppy" story. There is always some stupid feel-good story that belongs more in Reader's Digest than on the evening news.

9:12 PM
 


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Hi, I'm Zach. I grew up in Fort Wayne, Indiana and graduated from Wake Forest. After college, I moved to Manhattan to get serious about a company I ran with friends. We sold it to Barry Diller's InterActiveCorp in 2006. I just wrapped up with a project I co-founded called Vimeo and left CV to focus on being a twenty-five year old.

I have another blog called Copy and Taste, where I post about learning to cook.

I live in Brooklyn now.


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